Unbounce vs. Instapage — Which Landing Page Platform to Choose?

In today’s world, where competitors are uncountable, marketing has become important as heck. Sellers are focusing on every kind of marketing to get to the customers. But if you once focus on the right kind of marketing, you won’t be wasting a load of money. You will also be saving your time and work.

These days, social media is the best place to market. You can also say, a significant chunk of marketing now exists on social media. Landing Page marketing tactic is not something very recent but relatively important. To choose the right developer for it is something to ponder upon. That is why, here, we are going to compare two leading landing page developer services, Unbounce and Instapage.

Introduction to Unbounce

The Unbounce service was launched back in 2009. They were, you could say, one of the first landing page software companies. Unbounce as a company saw the future in landing pages and took a bold step in founding a software company to develop landing pages. A total of six people joined hands and started working for a better experience for marketers. Today they have an office force of 175 employees. They now have offices in two big cities as well, Vancouver and Berlin. Other Landing Page service providers took their work as an inspiration before starting on.

Introduction to Instapage

Instapage started back in 2012, three years later, after Unbounce. Since then, they have made their mark. Today, Instapage and Unbounce compete. Now Instapage is considered as the largest software company providing landing page service. Among marketers, Instapage is famous because of how easy it is to use. They have hundreds of exciting templates. Instapage is there to help both the enterprises and entrepreneurs. They have customers across 100 countries now. Customers term it the most straightforward drag-and-drop editor.

Differences between Unbounce and Instapage

• If you want your work done smoothly, want it to be unique and specific, then Instapage is the answer. However, Unbounce can let you have control through more options of customization very quickly.
• Here is the main difference, pricing. Unbounce is reasonably affordable, starting at $79/month, whereas Instapage is expensive, starting at $149/month.
• Unbounce only provides your reporting of the native area, while Instapage has a better reporting system. They use heat maps and provide better analytics this way.
• A/B testing plan is given by Instapage in all plans, while Unbounce only offers it in the “optimize” and up plans, which start from $120 per month.
• Unbounce provides the services of phone support, email, and live chat support in all plans. Instapage provides the only email and lives chat support in all plans.
• Instapage, due to its ease of use, is great even for beginners and intermediate level marketers. While Unbounce being more professional is better for marketing teams or experts.

Unbounce Pros

• Unbounce has one of the most flexible editors, and it isn’t limited to grid systems
• They have high-quality templates to choose from, which also have built-in conversions
• They also offer keyword replacement
• Unbounce has introduced a new feature including pop-ups and sticky bars, which is customizable to a great extent

Unbounce Cons

• The A/B testing system is only offered to high-end plans.
• It lacks many new and attractive features. Most prominent being a countdown timer.
• Unbounce is not too suitable for beginners. They are seen to prefer other landing pages with more accessible editing systems.

Instapage Pros

• It can easily be said that out of all the landing page developer services, they have the highest number of templates.
• The quality of their templates is reasonably good.
• Instapage has one of the most accessible editing systems for customization
• It is the most user-friendly software for beginners
• Their premium plans also offer heatmaps.

Instapage Cons

• They only have the very basic pop up functionality
• It is expensive than Unbounce, which is a downside because Unbounce offers similar features
• Their customization level isn’t as good as Unbounce

Pricing of Unbounce and Instapage

Instapage offers you its premium plans free for a total of 14 days. On the other hand, Unbounce offers a more extended trial period, which is of 30 days. You also don’t need to enter your credit card info during this period at Unbounce.

Unbounce is more flexible in terms of payment. They have two kinds of subscriptions, yearly and monthly. You can opt yearly and get a 20% discount on it, or you can pay the monthly fees without any discount.

Instapage charges an annual fee, which you have to pay before starting the subscription. There is no monthly option.

Instapage prices are one complete package, while in Unbounce, the monthly prices change with users. The more users you attract through Unbounce, the more expensive it becomes.

Which Landing Page to Choose?

This depends on the needs and level of the marketer. After going through all the pros, cons, some features, and pricing of both, it is clear there is a difference between them. Instapage and Unbounce are meant to cater to different types of marketers. For example, for an average or large-scale business, Unbounce seems to be best. This is because it is complex, offers more designs and adequate protection of the client’s data. While Instapage is better for beginner marketers with the range of templates it offers. You can find templates fit for almost any field. This makes your work easy. It can easily cater to your moderate landing pages need. However, Instapage is expensive and requires the subscription fee upfront. For this pricing problem, they have a solution offering startup-friendly pricing.

In the end, it all comes down to what your needs are, what level of skills do you have, and how much you can afford.

Conclusion



Both the landing page developer services are excellent in their way. Unbounce is more professional but has better features, even in their lower-tier plans. Instapage is the beginner’s hub but is more expensive. The point is, you can achieve your target with either of them, but only if you know your needs first and then choose.